Jaguar XFJaguar should be immensely proud of its achievement." "We're proud to say Despite being the cheapest of the three, Auto Express described the car as "brilliant: superbly designed inside out, as well as fantastic to drive in all conditions and cost effective to buy and run. In a three-way Auto Express group test against the Mercedes E280 CDI and BMW 525 M Sport, the 2.7 diesel version of the XF again emerged triumphant. We're back." What Car isn't alone in praising the new Jag over its executive peers. Accepting the award, Jaguar and Land Rover managing director Mike O'Driscoll said, "This marks a very special day for Jaguar.
Jaguar XFThe magazine singled out in particular the way the XF out-drives the previously unbeatable BMW 5 Series, which is saying something, but also manages to be more supple on poor surfaces. This is even more of an achievement when set against the backdrop of uncertainty over Jaguar's future, with the sale of the company by owners Ford now imminent - most likely to Indian motor group Tata. Yet its replacement for the retro styled S-Type was considered to have beaten the best the company's German rivals could offer. Jaguar is a mere cottage industry alongside the mighty Audi, BMW and Mercedes-Benz.
Jaguar XFWhat Car stipulate that the winner of the award "must have done more than anything else from the past 12 months to move things on". The new Jaguar XF has won the coveted What Car magazine Car of the Year 2008 award, beating off stiff competition from rivals BMW and Mercedes.
Jaguar XF
