Ford Edge 2011"You have to make your cars stand out and then make sure they continue to stand out in subsequent generations." In order to make a car stand out, Hall says the vehicle has to strike an emotional "You have to establish yourself as a distinctive make," he said. Hall says that in today's crowded car market, companies like Ford can't afford to be too conservative. It's a smart strategy, according to Jim Hall, vice president of Industry Analysis, AutoPacific.
Ford Edge 2011"When you see that vehicle coming down the road, you're going to know instantly when you see it that it's a Ford." Fields says that distinguishing Ford vehicles from other brands through strong, innovative designs is a key aspect of the company's plan moving forward. "That signature front end is all about bold, American design," Horbury said. In translating "bold" and "American" feelings into sheet metal, Edge designers expanded upon Fusion's three-bar chromed grille, said Peter Horbury, Executive Director, Design, North America. "We expect Edge to make waves in the crossover market this year just like Fusion did for midsize cars last year."
Ford Edge 2011
Both the Edge and the Fusion reflect the new face of Ford. "Edge underscores the bold, American design direction for all Ford vehicles going forward," said Mark Fields, executive vice president, Ford Motor Company, and president, The Americas. Crossover market. The plan of attack began with the Ford Fusion and continues at the 2006 North American International Auto Show with the debut of the 2007 Ford Edge, a vehicle designed to be a standout in the red-hot U.S.
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